The concept of memes was created by Richard Dawkins in 1976 as a cultural analogue of genes. It suggests the possibility of studying culture through a process of evolution through natural selection of memes, that is, of behaviors, ideas and concepts. The concept became central for the philosopher Daniel Dennett, who employed it in his theory of consciousness and made the possibility of a science of memes, called "memetics", known to the general public. Susan Blackmore (1999) comes closest to giving a complete defense of such a theory. However, memetics has been the target of heavy criticism, and has still not established itself as a science, with specific methods and a well-defined empirical basis.
Memes; Memetics; Universal Darwinism; Richard Dawkins; Daniel Dennett