This paper traces the guidelines of the cultural policies prevailing during Fernando Henrique Cardoso's second term of government: fiscal incentive legislation, private funding and state regulation. The government's cultural action designed the state as regulator, acting as "go-between" towards the cultural producers and the new economic agents. Instead of a typical private patronage model, the state instituted a new kind of cultural promotion. The expansion of initiatives in every domain of cultural creation did not mean, necessarily, the renewal of languages.
Cultural policy; Private and governmental art funding; Incentives; subventions and fiscal waivers