A critical re-examination of the 1932 armed insurrection against Getulio Vargas Provisory Govermnent poses some challenging questions to researchers. Maybe the most critical one is the perception of the motives and forces which move people to act politically in opposition or defense of changes of present relations. To ellaborate them, one starts with the reconstruction of the political message of the paulista parties, at a time when social communication was done basically through professional associations and thepress. This article attempts to stablish, aspreliminary step to identify some characteristics ofthe ‘ ‘ser paulista’ ‘, the condensation of the state symbolic identity and the core of the 1932 message as presented in the works of its most important ideologists.
Ideology; social identity; symbolical communication; prejudice; regionalism; parochialism