TOURISM IN SOCIETY 5.0: STUDY ON WORLD TRAVEL ORGANIZATION MATERIALS FROM 2016 TO 2023

Abstract:

Society 5.0 represents a new step in technological evolution for the benefit of humanity, bringing more quality of life, social inclusion, and sustainability. Tourism, in turn, directly benefits from technological advancements, as it is an area open to innovations brought by Society 5.0. Therefore, the objective of this study is to examine the effects of Information and Communication Technologies (ICT) related to Society 5.0 on tourism, as presented in e-books from the World Tourism Organization (UNWTO). In this qualitative and exploratory study, was adopted the e-library section of the UNWTO portal for material collection, considering the annual interval from 2016 to 2023-the first year of Society 5.0 citation and the year of this study’s realization, respectively. The choice of the UNWTO library is justified because it is the largest online collection of publications and statistics in the field of tourism. Using the search criteria ‘society 5.0,’ the results showed a total of 1,438 materials, of which 85 were analyzed. Through a qualitative content analysis methodology, comprehensive impacts were identified in sectors related to public policies, destination management, and resources. The use of various information and communication technologies allowed the identification of several solutions, highlighting improvements in tourist reception, community quality of life, sustainability, territorial promotion, robust information, and ease of making reservations for tourism experiences. All these technological features contribute to providing tourists with a more autonomous and enriching experience.

Keywords:
Tourism; Society 5.0; Information and communication technologies; Quality of life; Sustainability