Abstract:
The COVID-19 pandemic impacted different spheres of society and changed dynamics in the management of companies. This study aims to understand how the COVID-19 pandemic affected artisanal chocolate businesses in Brazil, specifically bean to bar chocolate companies - that is, made by the same producer from almond to bar of chocolate. Therefore, a literature review was developed on the artisanal chocolate market in Brazil and on the difficulties faced by companies during the global crisis caused by the COVID19 pandemic. Qualitative research was developed with semi-structured interviews with fourteen members from four artisan chocolate associations in Brazil. The data collected were analyzed using the video analysis technique by Denzin (2004). From the analyses, it was observed that companies were impacted in different ways based on the experiences of the owners, the location of their companies, available resources and initiatives based on knowledge of the crisis. The biggest change in management was the need to adapt to digital social networks, as well as the professionalization of the online and e-commerce presence to enable continuity of operation.
Key-words:
COVID-19; Pandemic; Chocolate; Bean to Bar Chocolates; Gastronomic business management
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Fonte: autoras (2020)