This paper compares Inaugural editions for two Educational journals from April Group: ESCOLA and Nova Escola. The first was issued during the military dictatorship, between October 1971 and April 1974, with a total of 27 numbers in the circulation. Tthe second was released straight after the resumption of the democratic regime in March 1986, it has being published until today, with an average of ten issues a year. About 15 years separate the beginning of the two publications, both directed to primary school teachers and very similar in its material form. Another common characteristic and inseparable material is the use of the journalism resources and its sales at newsstands. Despite these similarities, their impact on the educational area differ greatly, because the ESCOLA magazine, in a commercial point of view was a failure and it does not seem to have achieved importance among of recipients, unlike Nova Escola, which had strong entry among teachers. By comparing the inaugural edition, this paper aims to examine how each journal seeks to situate itself in front of its readers, but also in the face of very different political circumstances (dictatorship x democracy). For this purpose, will be analyzed and focused the editorial presentation and the first edition covers along with the corresponding reportage and other elements of these issues considered important to develop the proposed question.
Abril Group; ESCOLA; Nova Escola; printed educational