Abstract
This article seeks to show the results of a fieldwork that investigated, based on the psychoanalytical theory, the femininity model portrayed by the characters of Monster High. A focus group with eight and nine year old girls was made, seeking to listen to them and to analyze the information to verify the influence of those characters on their construction of the femininity. The analysis of that information has made possible a reflection on how much the cultural pattern, very often driven by the consumer market, gets transformed at each generation and is reflected by the way children play, creating products that get updated to respond to the demand of new times in which the standard of woman related to fragility and maternity loses space to boldness, innovation and the possibility of making different choices, what does not necessarily lead to a loss of femininity. Monster High offers countless possibilities for the girls to relate, leading us to a reflection about the possibility that the characters give these girls to both differentiate themselves from a model that is imposed by their parents, making their own choices, and to respond to unconscious ideals existent in their parents’ and in today’s culture.
Femininity; Childhood; Play; Psychoanalisys