ABSTRACT.
Moved by Foucault’s methodological proposition of a ‘history of the present’ and its contributions, this work aims to problematize the emergence of the entrepreneurial pragmatic and technological knowledges as the neoliberal governmentality’s tools in the construction of the Homo Oeconomicus as a ‘subject entrepreneur of himself’, as well as to debate its effects for the subject and the contemporary subjectivities. Through a bibliographic review, we start from a possible dialogue between the foucauldian discussion and the lacanian constatation of the operation of capitalism’s discourse and its clinical and political effects, that range from the adoption of apoliticism’s pragmatism to the limit of the subject’s desubjectivation. We emphasize that the neoliberal discourse promoted a deterritorialization of the modern transcendent ideals and offered, as a space for reterritorialization, the market as the big Other (A), where the Real of the class conflict is erased in the name of an ideal in which the subject claims its right to an unlimited jouissance. In this scenario, we trust in a subversive and averse position for the subject in front of the capitalist discourse’s strategies; such a position that can act as a model of resistance against the worse.
Keywords:
Neoliberalism; subject; politics