Aportes de los negocios internacionales desde una perspectiva poscolonial: una revisión crítica

Bruhn, Nádia Campos Pereira; Viglioni, Marco Túlio Dinali; Alcântara, Juciara Nunes de; Figueira, Mariane; Calegario, Cristina Lelis Leal

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Brasil

Revista de Administração de Empresas

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Brasil

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ARTICLES • Rev. adm. empres. 63 (4) • 2023 • https://doi.org/10.1590/S0034-759020230404 copiar

Aportes de los negocios internacionales desde una perspectiva poscolonial: una revisión crítica

Autoría SCIMAGO INSTITUTIONS RANKINGS

RESUMEN

La literatura dominante sobre negocios internacionales ha jugado un papel clave en un proceso internacional asimétrico al priorizar el poder hegemónico y el dominio de los países desarrollados. Las prácticas de este imperialismo, especialmente por parte de empresas multinacionales, están tradicionalmente arraigadas en legados coloniales. Este artículo, por lo tanto, tiene como objetivo revisar la investigación teórica y empírica sobre los negocios internacionales desde la perspectiva crítica del poscolonialismo. Los hallazgos muestran que las empresas multinacionales poseen ventajas sobre su país anfitrión, lo que sugiere más rastros de dominio entre los colonizadores y las excolonias. Específicamente, los hallazgos muestran que los temas relacionados con el idioma, la esclavitud, los mecanismos de control, el imperialismo y el capitalismo son dominantes en el campo de los negocios internacionales, lo que sugiere un fuerte efecto del colonialismo histórico en las actividades comerciales internacionales. El análisis crítico basado en las perspectivas poscoloniales y de negocios internacionales llama la atención sobre algunos aspectos descuidados, si no intactos, con brechas sustanciales en el conocimiento predominante, abriendo nuevas vías para futuras investigaciones.

Palabras clave:
Negocios Internacionales; multinacionales; colonialismo; poscolonialismo; teoría poscolonial

Authors(s)	Journal	Key points/main findings
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Adams et al. (2018)	CPoIB	Risks (i.e., language, culture from MNCs) arising from business practices that rent and resource-seeking strategies used by MNCs negatively impact post-independent Africa.
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Yeganeh (2020)Yeganeh, H. (2020). A critical examination of the social impacts of large multinational corporations in the age of globalization. Critical Perspectives on International Business, 16(3), 193-208. https://doi.org/10.1108/cpoib-01-2019-0001 https://doi.org/10.1108/cpoib-01-2019-00...	CPoIB	Large MNCs aggravate the rising economic inequality in different ways, contributing to social and financial instability.
Boussebaa (2021)Boussebaa, M. (2021). From cultural differences to cultural globalization: Towards a new research agenda in cross-cultural management studies. Critical Perspectives on International Business, 17(3), 381-398. https://doi.org/10.1108/cpoib-01-2020-0003 https://doi.org/10.1108/cpoib-01-2020-00...	CPoIB	Cross-cultural management and culture-sensitive studies of IB almost exclusively focused on cultural differences, whereas little attention has been devoted to the phenomenon of corporate-driven cultural globalization.
Das (2021)Das, A. (2021). Predatory FDI during economic crises: Insights from outbound FDI from China and host country responses. Critical Perspectives on International Business, 17(2), 321-341. https://doi.org/10.1108/cpoib-05-2020-0050 https://doi.org/10.1108/cpoib-05-2020-00...	CPoIB	Acquirers from China pursue strategic asset-seeking, creeping, and control-seeking acquisitions during the pandemic and pre-pandemic.
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Konara and Wei (2021)Konara, P., & Wei, Y. (2021). Does language matter to foreign subsidiary performance? International Marketing Review, 38(2), 276-299. https://doi.org/10.1108/IMR-05-2019-0129 https://doi.org/10.1108/IMR-05-2019-0129...	International Marketing Review	Language has a negative effect on subsidiary performance, while cultural distance on performance becomes stronger when the language difference is smaller (i.e., English).
Iwashita (2022)Iwashita, H. (2022). Language and identity in the shadow: A multi-case study of a Japanese multinational Corporation. International Business Review, 31(2), 101913. https://doi.org/10.1016/j.ibusrev.2021.101913 https://doi.org/10.1016/j.ibusrev.2021.1...	International Business Review	MNCs need to use the parent country's language not only because of ethnicity but also by their post-colonial views.
Jacob et al. (2022)Jacob, D., Svystunova, L., & Rao-Nicholson, R. (2022). MNE post-entry institutional strategies in emerging markets: An organizational field position perspective. European Management Review, 19(1), 53-74. https://doi.org/10.1111/emre.12472 https://doi.org/10.1111/emre.12472...	European Management Review	MNCs from developed countries strategically manage their institutional context.
Sayed and Agndal (2022)Sayed, Z., & Agndal, H. (2022). Offshore outsourcing of R&D to emerging markets: Information systems as tools of neo-colonial control. Critical Perspectives on International Business, 18(3), 281-302. https://doi.org/10.1108/cpoib-07-2020-0089 https://doi.org/10.1108/cpoib-07-2020-00...	CPoIB	Provided three tools of neo-colonial control based on information systems adopted by offshore outsourcing of R&D work.
Robb and Michailova (2023)Robb, B., & Michailova, S. (2023). Multinational enterprises’ narratives about and approaches to modern slavery: An exploratory study. Review of International Business and Strategy,33(2), 199-218. https://doi.org/10.1108/RIBS-10-2021-0128 https://doi.org/10.1108/RIBS-10-2021-012...	Review of International Business and Strategy	Identified four MNC narratives and three approaches to responding to modern slavery.

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[1] CONFLICT OF INTEREST

The authors have no conflicts of interest to declare.