Abstract
This article takes the study of the trajectory of César Aira, whose growing consecration I identify during the 90s, to find one of the indicators of this recognition is Aira’s simultaneous presence in spaces that follow, apparently, opposite logics: the academy and the publishing market. One of the publishing houses that is key to the trajectory of Aira is Beatriz Viterbo, founded in 1991 by three professors of the University of Rosario. This article focuses on the publishing house Beatriz Viterbo to analyze, from a sociological point of view and with the data collected through in-depth interviews and archival work, the conditions of possibility of this enterprise, which, linked to the university but in an independent manner, implements innovative ways of publishing resistant to the dominant ways of producing in the publishing field, which enables atypical publishing trajectories such as the one that Aira has developed.
Keywords:
publishing field; Argentina literature; sociology of literature; academy