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Media, Twitter and 2010 elections in Brazil

This paper examines the political news and Twitter. The research discusses if Twitter reflected the agenda proposed by the Mass Media or if your users had looked for to disclose themselves of distinct form without submitting to the speech of the traditional media during the second round of presidential elections in Brazil in 2010. When analyzing the frequency in which the campaign has reached the status of trending topics, it was found that three for every ten popular topics were related to the election, with more than half of the demonstrations in favor of candidate Dilma Rousseff. Then, comparing these data with the news published in two major vehicles, we discovered that there was a decoupling of media's agenda and the issues that becoming popular in the social network.

Politics; Elections; Twitter; Agenda setting; Media


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