The communication processes proposed by the social actors in the digital media imply the sociotechnical on this media/corporate blog. This dynamics, in the context of Organizational Communication, intertwines the strategies of visibility and legitimacy. The study aimed to introduce the development of the matrix analysis of sociotechnical strategies of visibility and legitimacy present in corporate blogging. The methodology used empirical research computer mediated (JOHNSON, 2010), starting from the covert observation and non-participatory in the field of study and methodological triangulation techniques with matrix to typifying blogs (PRIMO, 2008a, 2008b, 2010), and the relationship between theory and empirical data. The matrix proposed here aims to contribute to the demand for understanding of communication processes in the dynamics on the digital media/corporate blog in the strategic scope.
Communication processes; Corporate blog; Sociotechnical strategies; Mediated visibility and legitimacy; Organizational Communication
