This paper is inserted in the theoretical and methodological framework of Discourse Analysis of Scientific Communication, which considers scientific divulgation as the recontextualization of scientific discourse towards a general discourse, an approach here associated to the Social Representations Theory that allows the individual, group or social being to reflect their knowledge building from social and cultural aspects. Here is analyzed the linguistic and discursive treatment of information concerning thematic topics traditionally seen as sexual taboos in the news report Por que os homens têm peitos?, published in 2008 by the Brazilian magazine Superinteressante, while highlighting how the referred knowledge is socially presented considering the magazine’s editorial line. That text manages to gain a young audience interested in controversial discussions related to their universe, even though that doesn’t mean full demystification of common sense; conversely, despite the analyzed text shows that intention, (re)productions of social representation in our concurrent society can be observed.
Discourse Analysis; Scientific Communication; Social Representations; Taboo; Superinteressante