Front Cover, Flaps, and Back Cover as Enunciative Spaces to Promote Literary Works

Abstract

Based on the approximation between the Theory of Enunciation and the process of book production and publishing, this paper analyzes the participation of some agents that have been involved in the publishing supply chain of the book O sol na Cabeça, by the Brazilian writer Geovani Martins, concerning the promotion/publicizing of his book. In order to discussing the editing processes, this paper uses the discussions of Araújo (2012), Cavallo and Chartier (2001), Chartier (1998), and Thompson (2012). About the discussions involving the enunciation, the theoretical bases are the studies of Benveniste (1989, 1995), Bakhtin/Volóchinov (2009) and Bakhtin (2010). Furthermore, the Marx’s (1996) view regarding the merchandise in the context of the capitalist economy.

Keywords:
Publishing supply chain; Promotion; Enunciation; Literature; Book