PAMONHA, IDENTITY FOOD AND TERRITORIALITY

Abstract

In this article, we present the pamonha, which is considered as an identity food, valued and demanded in the territory of the metropolis of Goiânia. We aim to analyze the theme of production and consumption of pamonhas as a rooted culture, delimiting a territoriality that, supports on contemporaneity the social and economic representation of family groups in urban centers. As a methodological procedure, we justified our analysis in the theoretical debates about traditional food, at the same time, we ran a field research in open-air markets and sites where food were traded as well as interviews with street vendors. We highlighted several identity foods in Goiás, however, we chose the pamonha because it represents the diversity in the production, marketing, and consume, plus the different selling spots: conducted by family groups in street fairs, managed by traders in stores and also taken ahold by street vendors. This food presents a wide variety of flavors, which points out to the permanence and resignification of the culture; it is required by its consumers who inflate its identity and reassure its territoriality created by family groups. Thus, unveil the meaning of producing and consuming pamonha means to decode the cultural, social and economic value of an identity food.

Keywords: Food; Income; Social Reproduction; Tradition; Cultural asset