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The Audiovisual Translation of Wordplay Illustrated by the Example of the Ecuadorian Web Series Enchufe.tv

Abstract

The ongoing internationalization of audiovisual media increases the need for new ways of overcoming linguistic barriers. In Germany, where the common technique has always been dubbing, subtitles are however becoming more and more popular. The present article will deal with the application possibilities of subtitles in audiovisual translation with reference to humoristic elements. The article will present two theoretical approaches to the translation of humour which will be then put into practice by using three sketches of the Ecuadorian web series Enchufe.tv as an example. All three sketches are based on wordplays, a manifestation of humour which is extremely difficult to reproduce in other languages. By this means, the article will show the strengths of the methods presented, but also will point out the need for their further adaption to the specific characteristics of audiovisual texts.

Keywords:
audiovisual translation; subtitling; pragmalinguistic approaches; General Theory of Verbal Humour; wordplays

Universidade de São Paulo/Faculdade de Filosofia, Letras e Ciências Humanas/; Programa de Pós-Graduação em Língua e Literatura Alemã Av. Prof. Luciano Gualberto, 403, 05508-900 São Paulo/SP/ Brasil, Tel.: (55 11)3091-5028 - São Paulo - SP - Brazil
E-mail: pandaemonium@usp.br