Deep changes in the competitive game are inducing companies to discuss and to create new competencies. An emerging element of this case study, focusing Illycaffè, quality world-wide leader in the espresso coffee market, is the company's skill to redefine and to renew its resources, in order to achieve its goals in terms of product's quality and processes' innovation. The network of relationships and the R&D investments are allowing quick growth and effective strategic deployment of the company.
Strategies; core competencies; resources leveraging; knowledge management; competitive advantages