IMPULSIVENESS AS A CREATIVE AND PLAYFUL PROCESS OF DISCOVERY: A STUDY ON ITS RELATIONSHIP WITH TREASURE HUNTING, SERENDIPITY, AND BRICOLAGE IN SECOND-HAND MARKETS

La impulsividad como proceso creativo y lúdico de descubrimiento: Un estudio sobre su relación con la búsqueda de tesoros, la serendipia y el bricolaje en los mercados de segunda mano

The literature on buying impulsiveness has overlooked that impulsiveness can be part of a creative and playful process of discovery. This study addresses this gap by investigating the attitudes of shoppers who experience impulsiveness during the practice of bricolage in second-hand markets. With an online survey and structural equation modeling, we analyzed data from 775 shoppers and found that treasure hunting attitudes and serendipity awareness trigger impulsiveness in second-hand markets, both of which are antecedents of the creative processes involved in bricolage behavior. We contribute to the extant literature by offering a parsimonious explanatory model for how impulsiveness, treasure hunting, serendipity, and bricolage behavior can be part of a creative and playful process of consumption, calling for a positive view on impulsiveness rather than the mostly negative one.

Keywords:
impulsive consumer; recreational activities; creativity; consumer behavior; second-hand markets.