NARRATIVE WARS: THE CLIMATE CHANGE DENIAL AND THE EMERGENCE OF ECO-COMMUNICATION

Based on an exploratory research, we observe here the discursive-narrative risks present in the hegemonic and nonhegemonic media when dealing with current environmental news in Brazil. If, on the one hand, apocalyptic catastrophic bias is lurking when environmental disasters are reported, due to the intensification of climate change and/or the ineffectiveness of responsible sectors, on the other hand, we see aspects of trivialisation, naturalization or denial of ecological problems. Through the concepts of narrative wars and eco-communication, and the instruments of Critical Narrative Analysis, this article identifies the stabilization of catastrophic and denialist media discourses in the country, exposing its most evident discursive marks. However, the investigation results also point to language practices that can be considered decolonial, as they indicate the emergence of a third way of narrative construction, in turn linked to movements to ensure possible futures.

Keywords:
narrative wars; eco-communication; climate change denial; discourse; critical analysis of the narrative